We explored the East Coast of the USA, which has been a favorite fun-filled family vacation destination for many generations. Along the shore, motels resplendent with fake palm trees, bright neon signs, vibrant facades, and space-age designs evoke nostalgia and the realization of the aggressive gentrification and the slow vanishing of old America.

Growing up in Europe, we were both - separately (one from Slovenia and the other from France) influenced by American culture. These places remind us of nostalgic moments that we never lived through but experienced in our deepest dreams.

America is full of changes and at the same time attached to its strong iconicity from the past.

Pixel Size 4096 × 2160 Visuals by Dino Kužnik & Arnaud Montagard / Néon Bleu