Not My Type investigates experimental typography through an end-to-end generative process. Reframing Ed Ruscha’s vernacular landscapes for the algorithmic age, Viktor Bezic directs AI systems that translate language into unpredictable materials, forms, and contexts.

Each work begins with intention and ends in negotiation. Bezic sets the parameters; the machine makes choices. Posters, motion graphics, physical artifacts, and on-chain works emerge as endlessly reproducible yet never identical.

The title names the central tension: these letterforms are his type—and not his type. Authorship is neither surrendered nor secured, but continuously contested. Positioned between director and observer, Bezic treats style not as a fixed decision, but as a shared space where human intention meets algorithmic interpretation—and control remains unresolved.

Physical prints can be found here: https://hypernormal.space/collections/not-my-type-viktor-bezic