A portion of the profits will contribute to animal rights and food insecurity efforts.

Does this get under your skin too?

Animal agriculture is responsible for 18% of all greenhouse gas emissions, which is more than all transportation emissions combined. (http://www.fao.org/docrep/010/a0701e/a0701e00.HTM)

U.S. retail sales of plant-based foods have increased 11 percent from 2018 to 2019, hitting a plant-based market value to $4.5 billion. (https://plantbasedfoods.org/2019-data-plant-based-market/)

While China has one of the largest meat markets in the world, the Chinese government released new dietary guidelines that encourage the population of more than 1.3 billion people to reduce their meat consumption by 50%.