The question was - where is the value, for a person, or a small business owner, to pick this all up and run with it? The economics of it are great: You can launch yourself, your brand, whatever you want to call it - and launch it for almost nothing - but you then can use it for almost precisely nothing, for one reason or another, that's highly technical or jargony and un-understandable to most people in the world. What the fuck good does this do me right now in my day to day life? Art seems to be the hottest market - and it's great stuff - so I decided to study that entire realm of things to clarify my understanding.