A picture is worth a thousand words. This idea, so useful for brands, proves to be true in the construction of works of art.

To register the past and the present in the same photograph, in this case not only the Coke generation, but an entire generation of a brand.

The adaptation of "drink coke" to its various languages, in this case the Portuguese language as "Beba coca-cola" and the universal language of a product, a brand and a feeling. If you see this picture your mouth will probably salivate regardless of time or generation.

I am not saying that this is good, just saying what happens and what will happen.

PNG 3333x5000 14.5 MB

Ariel Gricio São Paulo | Brazil 2022