Rob Dixon, known as Radix, creates bright and expressive artwork using hand-coded algorithms. He began experimenting with generative art in the late 1990s, when Macromedia Flash made creative coding accessible on the web. His work explores themes of memory, longing, resilience, and the bridging of the digital and the organic. Dixon lives and works in Marin County, in Northern California.
Before turning to blockchain art, Dixon worked as a software engineer, designing games including Monopoly Slots for Electronic Arts and Wheel of Fortune Slots for the Game Show Network. He also worked on the Flash Player team at Adobe, creating sample applications and documentation. He became involved with Decentraland, co-creating the WonderMine game, part of the WonderZone Amusement Park in Decentraland, and helping design wearables including the Wonderbot outfit for Decentraland avatars. In 2018 he co-created the NFT trading card project CryptoBeasties. In 2021 Dixon released Inspirals on Art Blocks Curated, a 1,000-piece series inspired by M.C. Escher's plane-tiling images that lets collectors fly through the spiral and distort its repeating shapes. He followed it with Eccentrics, released on Art Blocks in 2021, which began as a test of a layout algorithm and evolved into a project built from simple geometric shapes that could suggest faces, towers, or alien eyes.









