Obvious is a French trio of artists and researchers whose work explores the creative possibilities of artificial intelligence. They approach algorithms as full participants in the artistic process, bringing together contemporary art practice and scientific research in a way that feels both experimental and precise. Their pieces have been exhibited in institutions such as the Hermitage Museum, the National Museum of China, and the Musée de la civilisation in Québec, and they are represented by Danysz Gallery, known for supporting innovative and influential contemporary artists. The trio first drew international attention when one of their AI generated portraits appeared in a major auction in New York, signalling a shift in how the art world viewed machine made images. Since then, Obvious has continued to expand its practice across installations, visual experiments, and research driven artworks. They were also among the first French artists to explore NFTs, treating blockchain culture as another space where new forms of creation could emerge. A central part of their practice is their AI research laboratory developed with Sorbonne University, dedicated to creating and studying new models for artistic use. This scientific foundation shapes projects that push the boundaries of what can be created with algorithms. It includes their collaboration with the Paris Brain Institute, where they translated brain activity into visual imagery using MRI and machine learning, as well as performance based work where generative models are combined with theatrical expertise to bring new forms of expression on stage. Obvious positions artificial intelligence as a meeting point between contemporary art and scientific exploration, creating works that question, expand, and redefine the limits of both fields.