Mika Ben Amar (b. 2004) is a Berlin-based artist whose practice navigates the internet as both medium and subject, examining personalized advertising, data collection, and the systems that capture and monetize attention. She builds her own tools and uses her own browsing data to make these usually invisible systems visible.
In https://internet.flowers (2025), she trained her own object-detection model to pull every flower image out of her browser history and arranged them into digital bouquets, turning years of casual browsing into something ornamental. Ad Space (2025) uses a browser extension that strips a webpage down to its ads alone. The idea came from a dream, and she built the archive by visiting thousands of unfamiliar websites until her own targeted advertising dissolved into a random stream of ads for anything at all.,Both projects were released through Verse and are held by ARTXCODE, which represents her.
Her sculptural work returns to the MacBook as a recurring object, from an 11.5-foot MacBook Tower shown at “Art on Tezos” in 2025 to a practice of destroying MacBooks that she calls ragebaiting.In the ongoing Common Charger Directive series, she renders stock-photo images, including one titled woman smashing laptop with hammer, out of thousands of USB-C connectors set into aluminum finished to match Apple's own MacBooks, referencing the European Union rule that required all new laptops sold in the EU to support USB-C charging by April 2026.
Ben Amar entered the crypto art world through Zora, and cites Rafaël Rozendaal's browser-extension work Abstract Browsing as an early influence on treating web tools themselves as an artistic medium.,She has had a solo show at Glitch Marfa in Texas, released work through SOLOS Gallery in London, and shown in group exhibitions across Europe and Australia.,
