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gilles-dc is a web3 essayist who writes long-form theoretical essays about memes, culture, and technology, publishing them as NFT-minted posts on his own site under series including Into the Memeverse. He is also an artist who reworks web3 and art-historical imagery in NFT pieces. He describes Into the Memeverse as “a first-principle explainer of the paradigm shift that makes JPEGs expensive”.
In Into the Memeverse, he argues that the Catholic Church's control of text production gave it a monopoly on meaning in medieval Europe. He traces how the printing press broke that monopoly to argue that NFT technology could similarly break up centralized control over digital culture today.
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