Burnt Toast: About

Links

Websiteburnttoastcreative.comX@byburnttoastX@burnttoastInstagram@burnttoastcreativeInstagram@burnttoast

Addresses

Bio

Scott Martin, known as Burnt Toast, is a Canadian illustrator, designer, animator and muralist. Before turning to NFTs, his work took him to projects for Google, WhatsApp and Snapchat. In October 2021 he co-founded Doodles with Evan Keast and Jordan Castro, creating the original line-drawn artwork and hundreds of unique visual traits for the collection of 10,000 generative NFTs.^,^,

A few months after launch, Doodles appointed Julian Holguin, formerly president at Billboard, as its first CEO.

By 2023, Doodles was expanding into a cross-chain project called Doodles 2, described by the team as an effort to make “the style of Burnt Toast” accessible to a wider audience. That August, Doodles released a footwear collaboration with Crocs crafted by Martin. In 2024, Doodles announced that Martin would direct an animation project titled Dullsville and The Doodleverse, produced by the studio Golden Wolf and built around music by Pharrell Williams, Lil Wayne and Coi Leray.

Holguin served as Doodles' CEO until January 2025, when Martin announced he would step into the role himself. He framed the change as moving away from what he called the project's “extractive corpo era”, following brand partnerships with McDonald's and Adidas.^,

Sources

The Ultimate Guide to Doodles: Everything You Need to Knownft now (Now Media)2025

Pharrell Williams Joins Doodles NFT Project as Chief Brand OfficerCrypto Briefing2022

PFP NFTs: Meet 20 of the Best Web3 Art Projectsnft now (Now Media)2022

Exclusive: Doodles Unveils Doodles 2 Details and Flow Expansionnft now (Now Media)2023

Doodles and Crocs Announce Exclusive Footwear Collaborationnft now (Now Media)2023

Doodles and Pharrell Williams Tease Special Project Featuring Lil Wayne and Coi Leraynft now (Now Media)2024

Earning Abstract XP on BanklessMetaversal (Bankless)