Always Has Been: Chapter 1: 1634 Haarlem Flower Auction

In 1634, Haarlem, a Dutch town, hosted its inaugural flower auction, a pivotal moment igniting the tulip trade blaze across the Netherlands. This event marked an appreciation for horticulture, especially tulips, with enthusiasts and growers rallying to trade diverse varieties. The auction fostered horticultural expertise and spurred a gardening fervor, laying cultural and economic foundations for the ensuing tulip mania era that captivated Europe.