TABCORP LABS: Virtual Soda Machine

TABCORP LABS is a series of bespoke artworks that emerged from the Broken Printer series. These interactive digital pieces are embedded within web-based environments enriched with 2D and 3D graphics, generative effects, and original audio. At the core of this evolution lies The Materializer, a conceptual tool allowing collectors to trade three Broken Printer NFTs for new works reimagined as dynamic experiences.

The project is framed as a hostile corporate takeover of the artist’s creative practice and satirizes technocapitalist logic, while ironically functioning as the artist’s own sandbox for experimentation, skill-building, and pushing boundaries within the very structures being emulated.

TABCORP LABS also redefines labor in art. Each piece incorporates unique attribute, such as Generation (release order) and Overtime (extra effort), emphasizing the unseen work behind each creation and linking its value to the time and energy invested.