DIEGO MAC: TRANSIENT LABS LOGO REMIX

Winning piece of the Transient Labs Logo Remix competition.

It all started with the question: how to bring the notion of movement, mobility, dynamism and transience into the image in just a few seconds? The way to do this was to approach the Transient Labs logo as a topology, a traversable space, a racetrack. And then to place two bodies moving on this track to convey the feeling that we are all in the same place, but each in its own time, just like the universe and humanity.

Artist: Diego Mac (2023)