The Oeuvre Archives: MB:HR Organics - L'Oréal Professionnel

In March 2024, Kaeli VanFossen and two other artists, Wildy Martinez and Nygilia, were guest art presenters on a creative panel at L'Oréal Professionnel ASA '24 in Los Angeles California, with the team at HUG Studios, for a segment to discuss emerging tech and generative ai, and present artworks in our styles created with those tools.

The favorite among Kaeli's presented works was this one...

Mocha Browns: Hyper Reflective Organics Concept: The atmosphere and textures of hair care

Across the spectrums of my artwork, there is a common theme, visual sensory maximalism. For this event, to illustrate artistic inspiration from the new LOreal product, DiaColor, I was eager to jump at the opportunity to visually communicate the sensory experiences of “hair caring”. From the dry texture we feel when its worn out and damaged, to the serene waters and creams we use to nurture it, to the fragrances of oils or tropics that transport us into bliss while we imagine how luxurious our locks will be.

Official Posts on X

Debbie from HUG - https://x.com/debsoon/status/1764854088817377727 Kaeli's Bday Song - https://x.com/KaeliVanfossen/status/1764850669574619181 Kaeli - https://x.com/KaeliVanfossen/status/1812308928015048704