Love of accumulation is in the blood of all Russians. We don’t invest money, we don’t bring it to the bank - we’re greedily accumulating it in a cup under a pillow, and we’re afraid to spend it. The new Rushka embodies a greedy, illogical passion for money. It is also associated with the national Russian toy, the Matryoshka. Inside each Matryoshka, there are several other dolls. This is the real Russian soul - the shell does not always correspond to what is hidden behind the seven seals.