Big Beacon®

item idem, "Big Beacon®️" (2008) Artist rendering, JPEG, 2736 × 3648 px

An oversized Chanel logo in the style of McDonald's Golden Arches for Fredric Snitzer Gallery's "Death by Basel," Art Basel Miami Beach 2008.

"There are similarities between the shapes of the two logos… Inverting these codes and comparing their markets raises a playful pitch on modern mass consumerism appeal." (INTERVIEW Magazine, 08/12/08)