In May 2019, 10,000 fans flocked to Casey Neistat's studio, 368, for David Dobrik's 'Clickbait' Pop-Up Shop
This photo, entitled 'Modern Religion', captures the moment where David Dobrik, Casey Neistat, and Jeff Wittek suprirse their fans with a short 2 minute cameo in the back alley of 368. In a literal matter of seconds, thousands of people crowded around the fire escape to get a glance... Notably, losing their spots in the 6 hour line for David's merch.
This stunt nearly caused Casey a massive headache with his landlord and the city of New York. Luckily, the event was able to finish up before being shut down by the NYPD.
Thank you to 368 for bringing me out to document such a great weekend!