From the very beginning, social media companies have been profiting off of the labor of creators in every way. By using creators as the "entertainment" to capture a mass audience, then collect the audience data, and make millions from ad revenue.
Those same creators who have poured 1,000hrs into a craft. Those that fell down 1,000 times, only to rise once more and not give in. The artist who's had conviction in them their whole life, only to looked at by their family as a failure, despite incredible skill & talent. Those same creatives that shoulder the raw and harsh judgement of society & are perceived less worthy because of an inability to generate profits for a broken system.
These are people that deserve more. These are people that deserve better. These are people that should demand a fair value from the very society that seeks to exploit them at every turn.
It's the creators turn now - are you scared? You thought the tide would never be turned. Did you?