Neo American Football Pop Altarpiece
Neo American Football Pop Altarpiece. Full view.
Work done for the NFL for display at a private fair for team owners and staff in general, where the league's news was presented. In this case the animated digital vertical wall illustrated the new voice application that was being introduced. The work explains in a fun, fantastic and surreal way how the application works, through the path of the ball that changes, turning into a question, then an answer and finally a voice file. A fun game to explain its functions.
It is full of details that correspond to the real functions mixed and almost indecipherable with those imagined by the artist. Without altering the message. As you can see there are many elements of voice capture, audio, also data management, search for answers. A universe of details around a voice application. An artistic representation, possibly the first, of the popular voice app.
The general structure of the work is divided into six sections that represent the six key points of the functions of the application. These main sections have their own entity and each one of them is animated separately. They are presented as independent works but are linked to each other and tell a story. Finally there is the complete work, which unites all the others, having this other animations more from a general observation point and not by sections.
Great work that mixes American football with retro technology, surrealism, pop, animation and all the madness of the artist. A unique and singular work as a pop sports altarpiece.
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