Looking at how to visually communicate the idea of a blockchain I ended up experimenting with the animated succession of connected rooms as a metaphor for the blocks that make up any blockchain. I got inexorably dragged into these looping rooms by the emotions and sensations they’ve generated for me and my audience. "The Blockchain is the Message" is a sort of culmination of my aesthetic research into the creation of these "perfect" looping blocks of architecture. This can be seen especially in the use of photo-real textures applied to the 3D models that make up the sequence. It is because of this search for a cinematic mood that this sequence is the first "Infinity Room'' to be rendered in full HD (1280 x 1920) and outputted as an MP4.