The Wodaabe is a Fulani tribe in Niger. The Wodaabe is patriarchial, when it comes to sex, the women are at the helms of affair.
You might not think there is anything special about that, but the Wodaabe brass ring male beauty over female beauty, and it's the men who spend hours putting their makeup on.
Naturally, the women also take a full monty of care of their looks, but it's nothing compared to the amount of time the men cough up in their dressing.