San Juan Chamula, Chiapas, is a municipality full of traditions and a culture permeated through uses and customs, it is distinguished by the white and black clothing of the people, made from sheep wool.
The carnival of each year that is celebrated five days before Ash Wednesday in February, is still one of the largest festivals in the municipality, it is named K´in tajimoltik or new fire, it is a sample of cultural and historical resistance of the village; This is carried out by the mayordomos, together with their organizers they perform dances, ceremonial rites and rituals that possess a cultural mysticism with a connection to grandparents, gods, heaven, earth and mother nature. This is organized with the celebration board made up of the three neighborhoods; San Juan, San Pedro and San Sebastián.