We are at Natanz local market, a market on Thursdays each week. The guy wearing a pink shirt and old sneakers, is a local seller. He is dealing with boxes like everyday. Other signs shown in this photo, are onions and a blue truck.
The blue truck is a connecting point for Iranians, they are the main trucks in every city, you can see many of them everywhere, including Natanz.
https://en.wikipedia.org/wiki/Nissan_Junior