We are at Natanz local market, a market on Thursdays each week. The guy wearing an orange t-shirt and light blue jeans, is a buyer. He is standing under the shadow to avoid wild sunlight. He has a folding shopping trolley, field with fruits and grocery. Other signs shown in this photo, are grapes and a blue truck.
The blue truck is a connecting point for Iranians, they are the main trucks in every city, you can see many of them everywhere, including Natanz.
https://en.wikipedia.org/wiki/Nissan_Junior