TWIGGY LASHES BY YARDLEY

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The London youth in the middle of the 1960s revolutionised fashion. Women were encouraged to use eye makeup as a means of self-expression rather than to highlight natural beauty by the introduction of vibrant new cosmetics. Swinging Sixties girls and women painted on their lids in vibrant, contrasting colours, with a distinct eyelid crease and drawn-on lashes, in stark contrast to the elegant eye makeup of the 1950s. The usage of fake eyelashes, which shot to fame during this decade, complemented this doll-like image.

Traditional businesses like Yardley adapted to the times by teaming up with London's "It" females like Twiggy so that fans could copy her well recognised wide-eyed appearance.