The artwork is made in collaboration with Howard Rheingold. A smart mob is a group whose coordination and communication abilities have been empowered by digital communication technologies.
The concept was introduced by Howard Rheingold in his 2002 book Smart Mobs: The Next Social Revolution. Rheingold defined the smart mob as follows: "Smart mobs consist of people who are able to act in concert even if they don’t know each other... because they carry devices that possess both communication and computing capabilities"