SAKURA

We celebrate the cherry tree not for its efficiency but for its effectiveness – and for its beauty. Its materials are in constant flow, and all those thousands of useless cherry blossoms look gorgeous. Then they fall to the ground and become soil again, so there’s no problem. The significance of the cherry blossom tree in Japanese culture goes back hundreds of years. In their country, the cherry blossom represents the fragility and the beauty of life. It’s a reminder that life is almost overwhelmingly beautiful but that it is also tragically short.