Piero Addis, after graduating in artistic disciplines, began his career as a creative in international advertising agencies in important European capitals, signing numerous successful campaigns. He holds a two-year master's degree in Art Direction between New York and Tokyo. Over the years he has received numerous awards including the first European prize for young creatives, Art Director Club Italia, Cannes Film Festival, IAA Tokyo First Prize and many others. He has held lectures and seminars at prestigious universities in Italy and abroad: Milan, Rome, Berlin, Barcelona, Prague, Caracas, Mexico, Guatemala. From 2003 to 2006 has been nominee Head of Arts and Culture for the 2006 Winter Olympic Games coordinating a cultural program with over 250 artistic events. He collaborated with the IOC for the cultural program of Beijing 2008 and Vancouver 2010, in addition to the Unesco Forum on Sport and Culture held in Beijing in 2007, invited by the International Olympic Committee