Mint Mi
Rachel Maclean Mint Mi, 2021 Digital Animation, NFT Edition of 100
About the work
Mimi, celebrated Scottish video artist Rachel Maclean’s latest protagonist, is a fairy-tale avatar of end-game Capitalism. She first appeared in a seemingly abandoned toy shop at the end of a dark woodland path at Jupiter Artland, Edinburgh, a mysterious doll who could flip consumerism on its head, figuratively and literally, in the artist’s first permanent architectural installation.
Mimi’s story develops in upside mimi ᴉɯᴉɯ uʍop, a short film — the artist’s first fully animated work — that has screened at Josh Lilley, London as part of That's not Mi!, Maclean’s inaugural show with the gallery, as well as the London and Tempere International Film Festivals.
You can purchase a bundle of “mint mi,” the digital video, and its physical counterpart, “box mi,”. Both the video and the doll are NFT-powered: tied to an NFT acting as their digital certificate of authenticity & ownership and making them unique on the blockchain.
About the artist
Rachel Maclean (b. 1987, Edinburgh, Scotland) creates video and installations that operate deep in rendered space and at the vanguard of modern life. In an unmistakable saccharine palette, Maclean's characters and settings refract and anticipate contemporary culture, whipping from the cutting to the cute, reflecting both the latent neurosis and bracing potential of life as a digital native.