Embrace Fear

This project started as an exploration into procedurally generated design and quickly escalated to researching how we interpret the world. What caught my attention was, Pareidolia. The tendency for perception to impose a meaningful interpretation on a nebulous stimulus, usually visual, so that one sees an object, pattern, or meaning where there is none.

This, to you, can represent and provoke a very different meaning. To me, it represents fear. There is something very sinister about it and I cannot stop being drawn into it. I've embraced it. Will you?

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