Attention Energy Unit Return On investment: AEU-ROI The degree to which spending your AEU moves you toward/disregard/ or moves you away from your personal goals in life. These life goals can be conscious or not, clearly defined or not. If spending your AEU moves you closer toward your life goals Then you are getting a positive ROI on that investment If spending your AEU has no effect moving your towards your life goals Then you are getting an undefined ROI because the effect of this type of investment is not clear If spending your AEU moves you away from your life goals Then you are getting a negative ROI because you are being hindered from achieving your life's goals.