After trying to build our own Web3 dApp for Teia Surf in the last few months, gotta say this stuff isn't easy. The learning curve is way too high for any mom or pop stores to really take interest in it, honestly.
Even going to conferences and events over the last year you do get the feeling that these projects are mostly techies building and talking amongst themselves, which isn't how this stuff is going to break into the mainstream. Yeah, I get that there are industry standards that are there for good reason, but it's the group-think part that's holding the industry back right now, in my opinion.
Crypto needs a Wordpress-like platform that work just out of the box - people have been talking about it for years but it's yet to happen since I don't think most tech companies can really resist the urge to gatekeep their work and continue to skim off the top. A lot of companies start off with strong identities but later become indistinguishable as they compromise with the status quo one step at a time.
So it's kind of going back to my original thesis (from when I first got involved with this stuff) that the big successes in crypto will probably come from someone outside of the Silicon Valley ethos right now - which is still holding strong even among the startup communities right now.
Teia (formerly known as Hic et Nunc) is a good example of this, actually. The whole thing started with a random, unknown guy in Brazil that was looking to support his eSports idea but for some inexplicable reason pivoted into doing art NFTs. The founder has left the scene since then but the ideas of it still carry on and the results speak for themselves, I think.
I think it's safe to say that most people aren't really happy nor impressed with the "new normal". The next few years is where the eccentrics and contrarians (not the faux-contrarians) are going to shine, I think.